777奇米影视一区二区三区-777人体粉嫩u美图-777色狠狠一区二区三区香蕉-777色淫网站女女-乱高h辣黄文np公交车-乱高h亲女

一月在職聯考閱讀理解練習真題4

  Ever since Muzak started serenading patrons of hotels and restaurants in the 1930s, piped-in music has been part of the consumer experience. Without the throb of a synthesiser or a guitar’s twang, shoppers would sense something missing as they tried on jeans or filled up trolleys. Special- ists like Mood Media, which bought Muzak in 2011, devise audio programmes to influence the feel of shops and cater to customers’ tastes. The idea is to entertain, and thereby prolong the time shop- pers spend in stores, says Claude Nahon, the firm’s international chief. Music by famous artists works better than the generic stuff that people associate with Muzak. The embarrassing brand name was dropped in 2013.

  Online shopping is an under-explored area of merchandising musicology. A new study commis- sioned by eBay, a shopping website, aims to correct that. Some 1,900 participants were asked to simulate online shopping while listening to different sounds. Some results were unsurprising. The noise of roadworks and crying babies soured shoppers’ views of the products on offer. Chirruping birds encouraged sales of barbecues but not blenders or board games.

  Sounds associated with quality and luxury seemed to be hazardous for shoppers’ wallets. The study found classical music and restaurant buzz caused them to overestimate the quality of goods on offer and to pay more than they should. That backs up earlier research which found that shoppers ex- posed to classical music in a wine store bought more expensive bottles than those hearing pop.

  EBay wants consumers to avoid such unhealthy influences when shopping online. It has blend- ed birdsong, dreamy music and the sound of a rolling train—thought to be pleasant but not overly se- ductive—to help them buy more sensibly. Retailers could presumably counter by turning up the Chopin. “Classical music does seem to be the way to go” if your only interest is the narrow one of squeezing as much money as possible from your clientele, says the study’s author, Patrick Fagan, a lecturer at Goldsmiths, part of the University of London.

  Few trad itional shops are likely to use that tactic. H&M, a clothes retailer, airs “trendy, up-tempo” music from new artists, while Nespresso’s coffee boutiques go for “lounge-y” sounds, says Mr. Nahon. Grocery stores, with a broad following, play top 40 hits. The tempo tends to be slower in the mornings, when shoppers are sparser and older, and becomes more quick and lively as the day goes on.

  1.The brand name Muzak was dropped in 2013 because it _______ .

  [A] was outdated

  [B] was bought by Mood Media in 2011

  [C] was often associated with generic music

  [D] entertained customers better

  2.The sound of _______may increase sales of board games_______ .

  [A] roadworks [B] crying babies

  [C] chirruping birds [D] classic music

  3.The word “hazardous” (Para. 3) probably means_______ .

  [A] safe [B] dangerous [C] helpful [D] lucky

  4.The sound which helps customers buy more sensibly_______ .

  [A] belongs to classical music

  [B] includes the sound of a rolling train

  [C] sounds noisy and unpleasant

  [D] is overly seductive

  5.It can be inferred that a fashion shop should play________to attract customers.

  [A] trendy and up-tempo music

  [B] “lounge-y” music

  [C] slow and tender music

  [D] quick and lively music

  如果大家想要了解更多有關在職研究生專業信息,可以查看在職研究生招生簡章,或是通過關注中國在職研究生網微信“eduego_zzyjs”了解詳情。

報考資格評估
請提供以下信息,招生老師會盡快與您聯系。符合報考條件者為您提供正式的報名表,我們承諾對您的個人信息嚴格保密。

相關文章

0/300
精彩留言

熱門學校

更多

熱門專題

2025年蘭州大學在職研究生分數線 2025年在職研究生報名時間、報名入口、報考條件 在職研究生報考條件 2025年鄭州大學在職研究生分數線
主站蜘蛛池模板: 国产精品大片天天看片 | 中日韩视频在线看免费观看 | 清风阁我爱干视频网 | 美女激情影院午夜网 | 99在线视频免费 | 亚洲va| 成年性视频bbixx | 国产精品成人网 | 欧美日韩三级 | 欧美乱理伦另类视频 | 国产丝袜制服在线 | 日韩视频免费在线观看 | 日日干夜夜操s8 | 久久综合九色婷婷97 | 日本xxxx18vr69| 亚洲图色视频 | xxxx69中国hd老师18 | 亚洲影院一区 | 欧美中文字幕在线视频 | 免费黄篇 | 中文字幕日本不卡一二三区 | 欧美日韩国产成人综合在线影院 | 日日干夜夜操s8 | 欧美国产亚洲18 | 91短视频版在线观看免费大全 | 午夜香蕉视频 | 午夜免费在线观看 | 三级黄网 | 天天爱夜夜操 | 久久久国产亚洲精品 | 欧美黄色高清视频 | 黄色短视屏| 欧美人禽| 男女男精品视频在线播放 | 欧美成人a视频 | 日本三级黄视频 | 在线观看国产亚洲 | 久久狠狠色狠狠色综合 | 在线看小视频 | 波多野结衣久久高清免费 | 成年人免费在线视频 |